Governance / Clinical-grade
Phase 1 / Pilot intake open
Channel 02 / VETAi

Knows when to reassure.
Knows when to escalate.

VETAi is the pet-owner surface of the VETA engine. Species-aware triage with explicit escalation logic, distributed as a clinic and insurer benefit — not a standalone consumer brand.

TierFree + Premium hypothesis $8–13/mo
BrandSub-brand of VETA Intelligence
DistributionClinics, insurers, retailers
The two failure modes

Generic chatbots fail in two directions at once.

Under-triage
Owners delayed urgent care because they were reassured by unreliable information.

Bloat in a deep-chested dog. Urinary obstruction in a male cat. Chocolate ingestion in toy breeds. Generic AI consistently misreads these.

Over-triage
Owners consume ER capacity for issues that did not warrant it.

Pet insurance carriers experience this as elevated claim frequency — and a missed opportunity to route members to the right level of care.

What an owner gets

A consumer contract, not a chatbot transcript.

Urgency
Emergency / Urgent / Non-urgent — set deterministically by the risk engine, not the model.
What to do now
Plain-language steps validated for reading level. No improvised dosing, ever.
When to call the clinic
Concrete escalation triggers tied to the owner's pet profile and species.
What to bring
Discharge-style packing list when escalation is recommended.
What this is not
Explicit statement of scope — diagnostic boundary, not a substitute for a DVM.
Free
Triage

Species-aware triage, escalation guidance, and one pet profile. Distributed via partner clinics and insurers.

  • 01Single pet profile
  • 02Risk-class triage outputs
  • 03Escalation triggers tied to pet
Hypothesis A2
Premium
$8–13 / mo

Multi-pet households, adherence schedules, and clinic handoff. Tested at 3–5% free→Premium conversion in clinic-distributed beta.

  • 01Unlimited pet profiles
  • 02Medication adherence schedules
  • 03Handoff to clinic of record
  • 04Discharge note library
Distribution model
Clinic-sponsored

Partner clinics offer VETAi to their owners as a continuity-of-care benefit.

Insurer-bundled

Pet insurance carriers reduce non-warranted ER claims by routing members through VETAi.

Retail co-marketing

Pet retailers and nutraceutical brands bundle VETAi access with high-value purchases.

Pet owner? Add yourself to the closed-beta waitlist.